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Seven WhatsApp follow-ups that turn a yoga enquiry into a member

Most enquiries are not lost to a competitor. They are lost to silence: nobody replied in time, or nobody followed up. This is the sequence we use, with wording you can copy and make your own.

Three rules before you start Reply from a person's number, not a broadcast list. Use their name and the thing they asked about. End every message with one easy question, never two.

  1. The first reply

    Within five minutes, or first thing the next morning

    Hi Aisha, this is Meera from Lotus Yoga. Thank you for asking about our beginner classes. Have you practised before, or would this be your first time on the mat?Sent 9:04 AM

    Why it works: it is fast, it is from a named person, and the question is easy to answer. The goal of this message is a reply, not a sale.

  2. The trial invitation

    As soon as they reply

    That is a lovely place to start. Our Gentle Hatha class on Tuesday at 7 PM is the one most beginners enjoy. Shall I keep a mat for you this Tuesday?Sent 9:21 AM

    Why it works: you recommend one class instead of sending the whole timetable, and you name a day. A specific offer is far easier to say yes to than "come any time".

  3. The first nudge

    One day later, if there is no answer

    Hi Aisha, just checking my last message reached you. Tuesday's class still has space. Would Tuesday or Thursday suit you better?Sent 10:15 AM

    Why it works: it assumes they were busy, not uninterested, and it replaces a yes-or-no question with a choice between two days.

  4. The useful nudge

    Three days later

    Hi Aisha, many people ask what to bring to a first class: just comfortable clothes and a bottle of water. We have mats and props here. Would you like me to book you in for this week?Sent 6:30 PM

    Why it works: it gives something helpful instead of only asking again, and it removes a worry they may not have voiced.

  5. The last message

    A week after the first reply

    Hi Aisha, I will not keep messaging, I know life gets full. Whenever you feel ready, reply to this and I will find you a class. Wishing you a good week.Sent 11:00 AM

    Why it works: it closes the conversation kindly and leaves the door open. People often reply to this one precisely because it asks for nothing.

  6. The evening after the trial

    The same day they attend their first class

    Hi Aisha, it was lovely to have you in class today. How is your body feeling this evening? Most people who enjoy their first class start with our 8-class pack. Would you like me to set that up for you?Sent 7:45 PM

    Why it works: the interest is highest on the day itself. You ask about them first, then make one clear offer while the class is still fresh.

  7. The "we have missed you" message

    When a regular has not come for two or three weeks

    Hi Aisha, we have missed you on the mat these last couple of weeks. I hope all is well. Your Tuesday spot is open this week if you would like it.Sent 4:10 PM

    Why it works: winning back a client costs far less than finding a new one, and nobody else will send this message. It is warm, it carries no blame, and it makes returning simple.

The hard part is remembering to send them.

Writing these messages is easy. Sending the right one to the right person on the right day, every day, is where studios slip. YogaOS lists the follow-ups due each morning with the message already written, and notices when a regular goes quiet.

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